Research and planning – advert: Drafts of adverts

Drafts for our advert enable us to experiment with the best possible ways in which we can attract our audience in the most successful way. It will help us communicate with the consumers of the product and give them key information that may come across important to them. When creating drafts we experimented with what would be the most effective, we also gain feedback on all drafts to help us improve our ideas.

This is our first draft...

Our Feedback...
Postive:

• Clear information on the album availability etc. 
• Consistency in theme colours etc with digipak. 
• Ratio and the framing of the picture is perfectly executed. 

Negative: 

• Make it easier to recognise who the artist is in the picture.
• Better typography needs to be included and white bits around logos need to be removed. 
• Make the artist stand out more 

This is our second draft...

Our feedback... 

Positive: 

Negative: