Thursday, 7 January 2016

Research and planning – advert: Advert information

Today's task was to plan our advert. We spent time planning what information we felt was vital and most suitable to involve within our advert. It's important that these decisions are made so that our advert is as successful as possible and appeals to our target audience.

What information will you include in your advert?

  • Name of artist: Lamarr Carter 
We have decided as a pair to use the artist's real name because we do not want him to have any kind of alter ego. Also we would like him to be represented as quite humble and vulnerable within his music. Using his real name helps the target audience to see his true personality and represents that he is being very open within his music and has nothing to hide, this will help create a stronger bond and connection between him and his fans. 
  • Album Name: Tribulations
 The album will present his story of how he got to where he is and show the audience that it wasn't easy and was a struggle. The songs in the album will hold the story of the up's and downs within his life and show themes of love, pain and triumph. This will also help build a strong bond between him and his fans. 
  • Debut Date: 5th of February 2016
We decided to release the album on this date because it is when we believed it to be the most suitable timing. Picking this date leaves us a month before the release of the whole album. Doing this will allow us to build up tension and excitement for the release of the artist's music, hopefully encouraging more people to engage within our campaign. 
  • Key Singles: No Role Modelz, Loose Ends and Bad For you 

  • Explicit/Parental Advisory: 
The album we are releasing will withhold explicit language and sexual content. This will not be suitable for younger audiences who may be under 18 and want engage with the product. However there will also be the opportunity for the younger audiences to purchase clean versions of all music created. 
  • Record Label: SONY MUSIC.
  • Available streaming and downloads - iTunes, Spotify, Tidal. 

1 comment:

  1. Highly proficient planning here of the advert information you plan to use.

    To improve;
    -what cinematography, lighting and costume will you use?

    ReplyDelete