Research: Institutions

Media Institutions. 

Music video institutions are companies that help produce and fund videos for artists that they have signed. These institutions also offer guidance for artists as well as promotion that will help for their recognition. Most institutions help things like collaborations and international success. Being signed to a media institution gives the artist room to grow and establish themselves within the industry. 

Four main leading institutions... 

EMI... 

• EMI is one of the world's leading music companies
• It is an international institution 
• Own record labels such as Blue Note and Capitol
• It's not really mainstream 
• Not amazingly successful 
• Focuses on alternative artists.

Sony BMG... 

• Known for signing international superstars 
• Went from Sony BMG to Sony Music 
• Works with diverse genres 
• Owners of Columbia Records 
• Hold artists such as; Avril Lavigne, Britney Spears, Chris Brown, Beyonce, One Direction and Pitbull 

UMG... 

• The world's biggest music content company.
• Develops recording artists and their markets 
• They promote their artists music across a wide array of formats and platforms.
• Work With; Akon, Mary J Blige, Sheryl Crow, Justin Bieber, Adele and more

Warner Music...

• Least popular 
• Record labels include; Asylum, Atlantic, Corders, East West, Rhino and Sire
• They help artists achieve long term creative and financial success by providing their consumers with the highest quality music content available
• Work With; Paramore, T.I, Kid Rock, Plan B, B.O.B, Bruno Mars & Estelle. 

To conclude my research, if i had to pick an institution for my music video I would pick UMG, this is because they do not only help develop and grow artists, but they promote artists on a variety of platforms which will be beneficial because it will create a lot of hype and anticipation around the artist.