Music channels are important because they are a platform in which the target audience are able to build a stronger bond with the artist. Artist use music channels as a sense of promotion and to display their artistic ideas. They may also use this media type to show the public a new, reinvented side to them.
Music channels today
Some of the music channels that are still present today:
- Channel AKA
- Kiss
- 4music
- Flava
- MTV
- Magic
- Viva
- VH1
- Capital
As a class we collectively researched MTV and it's sister channels. Whilst doing this we discovered that sister channels are a way of pleasing more than one audience as it is hard for one main channel to do that alone. There are now a variety of sister channels that help support presenting various genres of music. The main MTV channel very rarely shows anything to do with music anymore and focuses on reality shows and celebrity gossip.
MTV's sistering channels are:
MTV Hits...
- Play popular songs
- Mainstream music mostly
- Show artists such as Taylor Swift, Selena gomez & Jonas Brothers
- Target audience of 5-20 years old
MTV Base...
- Dominantly for the urban genre of music so; R&B, Rap, Hip - Hop
- Targets audiences ages 16-30
- Shows artists such as Beyonce, Usher & Alicia Keys
MTV Rocks...
- Focuses on Rock music
- Targets an audience that is aged 16 - 25
- The audience is predominantly white males
- Shows mostly bands such as Paramore, Foo Fighters, etc.
MTV Dance...
- Aimed at an audience that enjoys partying and clubbing
- Shows videos that are based around clubbing
- For ages 16-30
- Shows Artists Such as Naughty Boy & Calvin Harris
MTV Live...
- Shows all genres performing live
- Appeals to everyone
- Live music 24/7
Some genres of music have a niche audience so this leads to there not being a big enough platform for a music channel to carter to. Genres such as Grime, Jazz and Alternative struggle when it comes to creating a hype around their music videos because their distribution is not as big as mainstream musicians because of the lack of music channels that are provided for them.
Advantages of Music Videos...
- Promotion of the artists music
- Work is put out there for everyone to see
- Creates a stronger relationship between the artist and their audience
- Generates money in the industry
- Could create a sweep in between music channels
Disadvantages of Music Videos...
- Not as popular as before
- Doesn't really provide for niche genres and audiences
- Not as many music videos on tv, more reality shows
Basic, but at times proficient research into the different music channels today. Good that you have looked at under-representation and why you think this is the case.
ReplyDeleteto improve;
-in your intro, discuss how some popular radio stations have a channel and why you think this is
-list some of the different channels on satellite TV
-in disadvantages, think about the impact of technology on channels
-if your music was played on a channel, what would it be and why?