Planning: Research into similar videos

1) Artist Representation:


I chose "Over" by Drake for my analysis on a music video. This is because it applies to my group's idea significantly. 

Body language/movement and facial expressions of artist:
In this video the body language of the artist is portrayed as extremely confident due to the status he has. He is simply sitting on the bed looking down whist an edit of fire occurs over his body suggesting the power he has even though he hasn't even moved. He looks straight into the camera when lip syncing the first lyrics of the song showing that the main focus of the song is him alone and as if he is talking to his fans. His facial expression whilst asking "Who the f*** are y'all?" is quite cheeky implying he doesn't care about the people around him. The fact that he portrays this line with a smirk on his face shows he is not serious at all. Throughout the song he uses his hands as gestures for his rapping portraying his passion for music as he is enthusiastic about it. As he says "Over" he makes even bigger gestures with his hands to emphasise the title of the song.

Costume, hair and make-up:
In this video, the costume the artist wears is mostly t-shirts, hoodies and jackets. This is a typical dress sense for a male because they are stereotypically seen in hoodies mostly. Also, the artist has jewellery on e.g. chains around his neck to portray the 'rich' and 'lavish' lifestyle he lives. This is also shown to prove to the audience the money he has. The artist's costume follows the conventions of a Hip-Hop artist which is why the song fits the genre well.

Interaction with others:
In this video the artist has no interaction with others as the song is focused on his representation. He is portraying the lyrics in his own way without the interaction of others. Although there is a female character in this video, the two do not ever come face to face with each other and only through edits they are standing side by side. The female is purely there to show she is the love interest of the artist however, this is not built upon as this is not the main focus of the song. 

Camera work around artist:
In this video the camera follows and focuses on the artist around to grasp the life style of the Hip-Hop artist. The camera does close-ups on the artist's face in order to catch the emotion and expression whilst performing. The camera therefore follows whatever the artist is doing to ensure the main focus of the video is the artist. This will keep the audience engaged and entertained because the demand is to see the artist perform their song. 

From doing this analysis, some of the ideas I have taken are:

• Body language of the artists - I would prefer to have the same confidence portrayed in my music video to show the audience that my artist's are able to be comfortable around other artist's and girls.
• Costume - I would prefer to include a similar dress sense because I will also include male artist's therefore, the dress sense being hoodies, jackets and jewellery would be conventional to the Hip-Hip genre.
• Interaction with others - I would prefer to include a similar interaction with the another female character as my music video will most probably be focused on the theme of love.

2) Content and visual style:

The music video "Over" also applies when analysing the content and visual style.

Themes Apparent:
Themes evident in this music video are, love, struggle, fame and wealth. These themes are the ones we want to relate to when we are making our music video also as this is usually the conventions of a Hip-Hop music video.

Lighting and Colour: 
The colours are dark, using blacks, greys, blues, greens and reds in order to follow the conventions of a Hip-Hop music video. The lighting is mostly low-key with some top-lighting to emphasise the artist as the main focus. We would also like to follow this convention of dark colours, and low-key lighting.

Setting:
The music video takes place inside a plain bedroom as this portrays the idea of him having time to think and being alone. Also, it represents that the rapper feels most comfortable rapping about his life in the personal space of his bedroom. Other settings take place through the projector which projects into his room which portrays his feelings, e.g. the busy people walking around suggests the confusion in his mind.

Iconography/Objects:
The iconography in this music video is limited as there are not many objects with significance. The only significant object shown are his chains which suggest the fame. 

Character Representation:
There are no characters apart from the female which is only slightly shown in the music video.

Artist Representation: 
The artist is represented in a conventional way as Hip-Hop artists are always portrayed through fame and wealth. 

Editing:
The edits put in front of the character of fire outlining his body shape suggests the power he has. These shots match the beat of the song also. Fast edits take place when the beat of the song gets faster whilst slow edits are used when the beat of the song slows down.