Research and planning – advert: Digipak information

     Artist name: Lamarr Carter
We decided on this name as this is the artist's real name suggesting he has no alter ego and is just a humble innocent young rapper aiming to be successful. We believe this name suggests his true personality and characteristics by showing his true self to his fans.

Album Name: Tribulations 
We decided on this album name as Tribulations means a cause of great trouble of suffering. In this album he will reveal the struggle he has been through to get where he is today. The album will show the audience his life story and what he has been through, therefore, building a relationship and connection with his fans.
Track list: 
1. No Role Modelz 
2. Loose ends 
3. Blurred lies 
4. Convenient 
5. Bad for you 
6. Give back  
7. Do it for my n*ggas 
8. Holy Metaphor 
9. Kaya’s Interlude 
10. Back Home 
11. $’s 
12. Morphine
13. Tale untold  

 Music Institution:
We have chosen Sony Music as our media institution as this institution consists of diverse genres and have signed record labels such as Arista Records and Columbia Records. It is a extremely popular music institution which are extremely successful. The benefit of having a variety of genres in the record label gives them a greater chance in being able to work with loads of different artists which is why my artist will be suitable for this institution. Chris Brown is an example of an artist I would like to follow when making my music video and he is signed to Sony Music and has become extremely successful.

Production Company: Slay Productions  

Explicit label:
We have decided to add a explicit label to the album as there will be explicit language involving swearing of sexual content. This will not be suitable for the audiences younger than 18, however, will be able to purchase a clean version of the album.