Planning: Audiences.

It is important to know about audiences when creating a music video because it is easier to know the exact target audience the music video is being produced for. This then helps us decide what to include in our music video because we know what age group, gender, race and audience category to aim our idea to. Also, by having a target audience, we do not have to impress mainstream audiences and only apply conventions of a Hip-Hop/ Rap music video. This will ensure our success when releasing the music video because it will gain popularity from the right audience.

Our target audience for the song "No Role Modelz" by J. Cole can be categorised into age, gender, race, audience category, income bracket/status, and hobbies and interests.

Age: The age group of our target audience is 16-30. This is because there are older themes in the song that is inappropriate for the younger audience. The song portrays themes of love, sex, envy, and anger which are more suitable for the audiences over the age of 16 as these are adult themes.

Gender:  We are targeting both males and females as heartbreak is an universal trait that everyone experiences. Heartbreak is genuinely associated with females however in our music video we will flip this stereotypical ideology and show our male artist dealing with the trials and tribulations of heartbreak. 

Race: We are targeting all ethnic minorities since our artist is from a mixed background .  Hip-Hop/Rap is usually listened to by various cultures and so we will follow these conventions. Because our artist is mixed race this may create a bond with the audience because they'll feel like they can relate to where he is from. 

Audience Category: Our audience category is C2-E which include skilled workers, trades persons (white collar), semi-skilled workers and unskilled manual workers (blue collar) and unemployed, students, pensioners and casual workers. We picked this target audience because they are most likely to be interested in Hip-Hop/Rap, as anyone from the categories A-C1 will usually listen to more classical music or jazz due to their higher job status.

Income bracket/status: The status of our targeted audience is mostly working class due to the genre of the song. It is more likely that working class people listen to Hip-Hop/Rap because the ruling class tend to listen to classic music or jazz. Also, the people in the working class category are not earning much money which meaning their income bracket may be low. This suggests that people that will be most attracted to our music video will be from the working-class.

Audience reaction to your video:

We hope for the audience's reaction to our music video to be positive. We hope that the audience is able to engage with the video and understand whether the video is narrative, performance or concept based. We hope to entertain our audience as we have targeted this video specifically for them so we would want them to be interested. Also, we want the audiences reaction to be positive in ways that they will then also promote the song in other ways, like word of mouth or using social media to give back positive reviews to other audiences. Finally, we hope to gain a loyal fan base by producing this video and to make the artist career more sustainable. 

Why have you identified this group as your target audience?

We have identified this target audience because we have planned each demographic in detail and decided that these are the conventions for the Hip-Hop/Rap genre, therefore, we will follow this. Also, we identified these groups because our questionnaire helped us to also identify the answers to these categories which has benefited us.