Question 4) How did you use new media technologies in the construction of research and planning and evaluation stages?

Question 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

EVALUATION 1 from Emine Ibrahim

Question 2) How effective is he combination of your main product and ancillary texts?

Final product: Music video (No Role Modelz)

Evaluation: Question 3) What have you learnt from your audience feedback?

Our target audience...

Genre: Hip-Hop/ Rap because the song we have chosen is by Rap artist J.Cole 

Age: We are targeting at ages 16-30 because of mature themes involved 

Gender: Suitable for both genders 

Ethnicity: Minorities 

Occupation: C2-E

Hobbies: The audience we are targeting at are not expected to enjoy or be a part of any specific hobbies or activities but they may aspire to live a lavish lifestyle along with already being sociable. 

Questionnaire and Graphs: 

When going through the initial planning of my music video, I carried out a questionnaire in order to gather specific information that will help me produce a successful end product. I say this because doing this questionnaire allowed me to discover who my target audience was and highlight specific elements of the genre I chose to portray. After collecting value information from the questions I had asked, I created graphs which outlined popular opinions and allowed me to decide on what to involve within my music video. From asking questions linked specifically to the hip-hop/ rap genre it allowed me to envision on the themes and elements of the genre that my target audience would be looking out for. 

My Questionnaire and Graphs: 

How did this help you make decisions? 

This helped me make decisions because it outlined what my target audience was expecting. Also it showed me what my target audience like and dislike about the portrayal of the genre and what themes they would like to see involved. Without all the information I had gathered from handing out a questionnaire and receiving feedback it would've of been incredibly difficult to create an finished product that was successful. The question also allowed me to identify my target audience and define any other demographics vital to the making of my music video. Asking certain question allowed me to speed up the planning process as it helped me make decisions at a quicker pace, for example, the question; "What type of costume should the artist be wearing?" allowed me to decide on what my artist's image would be and how i would make it fit to please the audience.

The importance of receiving critical feedback once the product has been made? 

After the product was made showing it to the target audience was important, in order to gain final feedback. Doing this and taking in final feedback allowed the product to be altered and critiqued one more time before being finalised and published. We held a focus group which was made up of AS film and media students along with A2 media students. Displaying our work to this group of people along with people who take interest in the genre allowed them to give us feedback and fix and mistake before publishing our product.

Pictures of the focus group: 

Soundcloud Feedback: 

Link to Youtube and feedback: 

Why did you put your work on YouTube?

Putting the product on YouTube means it is available internationally, for everyone and at all times. With it being such a large platform, this means that there will be more room for extra feedback on the product and we can assess on the successfulness of it through the amount of views we receive.

Positive Comments: 

"This is so amazing" 

"Love the editing techniques" 

From these comments it was evident that audience enjoyed the product i have created and that it was successful. It also proves that they enjoyed the editing techniques i used and that everything fit into the conventions of the genre i was representing.

Negative Comments: 

"Narrative could have been portrayed a little clearer." 

"Performance was inconsistent, at times it was really good but other times it was poor." 

From this feedback it told me that my audience would appreciate if the performance was more consistent throughout the video however this downfall did not alter the success of my music video. 

What did you learn from this audience feedback in terms of whether you created a successful and conventional music video? 

The feedback i received from the audience suggested that I did create a music video that was both conventional and successful. This is due to the amount of positive comments we received and the number of likes on YouTube. Even though as a group we did receive some negative feedback our product still followed generic conventions proving that it was successful.

Facebook and Instagram...

Positive feedback: 

"The projector scenes look great! well done!"

"Really enjoyed the narrative" 

From this feedback I gathered that my target audience took a liking to the projector idea we included within our music video and that the narrative contrasting to these scenes worked and they enjoyed it. 

Negative feedback: 

"Narrative could have been portrayed a little clearer" 

"Performance was inconsistent, at times really good, at time poor" 

This feedback shows that the audience didn't understand the narrative of the video as clear as I wish they would have. Also the inconsistency of the performance was another downfall but i still have produced a successful music video.

What did you learn from this audience feedback in terms of whether you created a conventional and successful music video? 

Using various media platforms to broadcast my work was essential because it allowed me to gather as much feedback as possible, whether it was positive or negative. Doing this allowed me to finally determine whether my music video was conventional and successful. Overall I have gained positive feedback on my music video but there is still room for improvements in certain areas. Audience feedback enabled me to realise what my target audience prefers and what they expect to see. All the feedback i had gained was beneficial throughout the process of creating all of my products and has even ensured me that if i was to make the music video again i would work on all negative feedback given to make it better.

Final product: Magazine advert

Final product: Digipak